True to the cent.

Your whole coaching company on one database. No two screens can disagree. The number you see is collected cash, checked against your own bank.

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The advantage

The future is already in motion.

The fastest coaching companies run everything on one system. Most still run on a stack of logins that don't share a database - so the pipeline says one number, Stripe says another, and lost money surfaces weeks later in a spreadsheet.

So we skipped the app marketplace.

And built one database instead, so nothing can disagree with anything: the number you see is collected cash, not a projection. When every answer is true, you can stop checking screens and just ask.

Ask it anything

Just say what you want.

“Who's gone quiet this week?”Every deal with no reply, ranked by what it's worth.

“Follow up with Sarah about the payment plan.”Written in your voice, waiting for your nod.

“How much did we actually collect this month?”Collected, not “closed won”. Closed is a story - collected is a fact.

“Book Leo in for Thursday.”Held, invited, reminded.

“Increased our productivity by at least 50%.”

Why I built Wayfinder

Eight years running a coaching company. I was fed up with the software.

Not with coaching. With the tools that were supposed to make running it easier.

I spent eight years as CEO of a seven-to-eight-figure coaching company. I knew the work - and exactly how much the software got in the way.

GoHighLevel and the rest broke, bugged out and made simple work cumbersome. Migrations went wrong. My team hated the tools. The bills and logins piled up. Eventually, I was hiring people just to manage the software that was supposed to make our lives easier.

Enough was enough. So we built the coaching platform I had always wanted: everything in one place, easy to run and actually enjoyable to use.

Wayfinder gives owners and teams room to be present, move faster and focus on the work that excites them - not the software dragging them down.

I built Wayfinder so running your business feels like running it - not like managing software.

Before you apply

This may not be for you.

We'd rather lose you here than three months in. So, plainly:

We only take coaching companies.

Agencies, e-com, everyone else: no.

It's opinionated.

Eight years of struggling with other providers became strong defaults - not a thousand settings.

We restrict what the AI can do.

Every action is permission-gated and logged. Money never moves without your say-so.

We're new.

Three companies run on it today - you'd be the fourth. That means our phone number, and a say in what gets built.

Want a million features and infinite configuration? GoHighLevel is right there. Want one simple system built only for coaching? You're looking at it.

Still here? Then you're exactly who we built it for.

Book a demo

What changes

What stops being your job.

The midnight commission spreadsheet, payroll due tomorrow.

It calculates itself now.

Three dashboards, three different numbers.

Collected. To the cent.

Chasing failed payments, one awkward email at a time.

You never send that email again.

A week of tool training for every new hire.

One login. They just start.

Everywhere at once

Drag a deal. Everything follows.

Move someone between stages and the invoice, the commission and the dashboard update instantly.

The live pipeline board - deals moving between stages

Migration

Scared of the move? How we make it easy.

It runs alongside your current setup and stays reversible until you're ready. Nothing lost, no downtime.

We map your stack

GoHighLevel, Intercom, CRM exports - pulled in with proper import tools, not copy-paste.

We run side by side

Your old tools stay live, until every record has moved across and been checked.

You switch when you're ready

One login, nothing lost, no rushed cutover. Flip it the day you trust it, not before.

“You put our minds at ease.”

Invite only

We work directly with your business.

It's invite only: we work directly with every company we take on, and you help shape the system. Thousands of dollars' worth of development and customization, at a fraction of the cost. Book a demo and let's see if it's a fit.

Questions

A few things people ask.

What does it cost?

Pricing is built around your setup - most companies end up paying less than the GoHighLevel-Elite-plus-add-ons stack they replace. Because it's invite only and we shape the system around each company we take on, you're getting thousands of dollars' worth of development and customization at a fraction of the cost. We'll talk real numbers on the demo.

What's actually inside?

CRM and pipeline; payments and checkout on Stripe, with saved cards, plans and failed-payment chasing; a power dialer with call recording and a native iOS/Android app; one inbox for email, SMS and web chat; email marketing; booking and calendar sync; video rooms; websites and funnels; automatic commissions with tiers and per-order splits; automations with quiet hours built in; analytics with a live bank-feed P&L; team leaderboards; a customer portal; and TCPA/DNC/HIPAA compliance. All of it reads and writes the same database - that's the whole trick.

Can I automate follow-up across email, SMS and calls?

Yes. Build a workflow off almost anything - a new lead, a deal moving stage, an inbound message, a booking - then send emails, texts, AI calls, deal updates or follow-up tasks in order. Quiet hours, frequency caps and consent rules are handled for you, so nothing fires at 2am or to someone who opted out.

Isn't this just GoHighLevel with a chatbot on top?

No, and the difference is big. A chatbot sits beside software you still have to drive. Here, talking is how you drive it - the assistant reads and writes the same records everywhere, so asking for something is the same action as doing it. The honest version: GoHighLevel has more features. We have less complexity. Pick the problem you actually have.

What happens when it gets something wrong?

You see it before it goes out. Drafts wait for your nod, and anything that moves money or touches a customer shows you what it's about to do first. It's an assistant with its hands on the controls, not an autopilot you hope for the best with.

Is this built for coaches, or rebranded sales software?

Built for coaches - by a coaching company, for how one actually runs. Sessions, attendance and recordings live on the same customer record as the deals and the payments, so delivery and revenue sit in one place instead of an agency sub-account bolted onto sales software.

Does it track commissions automatically?

Yes - tiered structures, brackets and per-order allocation. Coaches move up tiers on their own and commissions recalculate across the whole team.

Can I see what my sales team is actually doing?

In real time. A live dashboard shows calls, meetings, talk time and speed-to-lead per rep, with leaderboards and a live office view. Each coach still only sees their own customers and commissions; managers see everything.

Will it keep my outbound dialing compliant?

Yes - built-in TCPA handling, do-not-call lists, SMS consent tracking and automatic STOP opt-outs. For medical-adjacent practices there's a HIPAA mode with encrypted records and access auditing.

Is there a mobile app?

Yes - a native iOS and Android dialer with proper call handling, plus a desktop app and an installable web app. Your reps can dial, text and check the pipeline from anywhere.

Do I have to give up my accounting workflow?

No. A live bank-feed sync (Mercury / Stripe) matches expenses for you, QuickBooks stays in step, and payments reconcile themselves - so your P&L is real, not a month-end reconstruction.

How does migration work, and what if I leave?

Import tools pull your data out of GoHighLevel, Intercom and bulk CRM exports, and we run your old stack alongside ours until everything's verified - no downtime, no rushed cutover. Your data stays yours, too: export contacts, deals, orders and financials whenever you like. The door out is as open as the door in.